Post Google Panda and Penguin updates, businesses have realized that effective copy is the lifeblood of a website. It's unfortunate that while website design and navigation are often prioritized, copywriting is taken lightly. Your corporate literature, whether served through your site or offline material, speaks volumes about your quality and capacity. If you want to make a good impression with words, we're the ones to call.
Want to present a solid case for your product in English? Seek to tell your brand story to millions of potential clients in the Arab world? We've got you covered.
The easiest way to effectively engage your target audience is to speak to them in a familiar language. While English is the accepted language for global business, local language holds greater appeal for local audiences. The risk of presenting a mixed message or confusing readers with unfamiliar words doesn't arise. Importantly, it helps establish trust quickly.
Our copywriters have experience creating copy for English and Arabic audiences. Not only are they well-versed in the languages, they apply insights from their work across various advertising settings to communicate clearly, respectfully and in keeping with your specifications. We are not in the language translation business: copy is not statically translated from English to Arabic or vice versa. We create dynamic, purpose-focused copies that ring true with your audience and encourage them to take the desired action.
Search engines love fresh, original copy. Consumers appreciate copy that engages them intimately and really speaks to them. Our work keeps both people and search engines happy.
We align tone, approach and layout to suit your target audience. You don't have to worry about your copy being a rehash of what's there on competitor sites. Benefit from a 100% original copy that has your unique stamp on it and differentiates you from the competition.
Some of the best copy online can trace its roots to out-of-the-box conceptualization. We explore ways to communicate your message, describe your product/service, and state benefits in new, appealing ways. Your inputs will be valuable in positioning your brand attractively before your audience.
It's only when your copy is easy to read that visitors will fully understand what you're trying to say. Bullet points, bold highlights and small chunks of text make copy easier to digest. It assumes great importance when you consider that visitors leave web pages in less than 20 seconds but those that communicate the value proposition clearly hold visitors' attention for longer. We create well-structured copies that are easy on the eyes, and make visitors pause and browse your site for much longer than 20 seconds!
Website content that has a direct relevance to search queries ranks better. It also eliminates the risk of frustration visitors experience when they discover that your business offerings don't cater to their needs in the way they hoped. We emphasize relevance by ensuring that the body content of a page matches its title tag and meta data. We integrate keywords naturally and seamlessly into the content to create an optimized, highly-readable copy.
Our copy goes through multiple checks to ensure integrity on all fronts.
Fill our online form and let's talk about how we can help you extract maximum business value from powerful copy.